Connecting with Families in 160 (or 140) Characters or Less

Lately, I have found myself trying to promote our district and its events in 140 or 160 characters or less. Let me tell you, it can be a challenge. Whether we are advertising an upcoming event at a school via text message (160 characters) or posting information about a dedication and ribbon-cutting event on Twitter …

Social Media From the Eye of the Storm

On behalf of Oklahoma and OkSPRA members, thank you for all the messages of concern and offers of help. We know many of our NSPRA colleagues have been through similar situations and we appreciate your contributions and advice. It’s still too early to comprehend all of the outcomes from this week’s outbreak of deadly storms …

Group text thread keeps a scattered team connected

My last blog post demonstrated how easily group texts can lead to miscommunication. But recently, I found some very effective ways to use them. Recently I helped chaperone my son’s Model U.N. club on its trip to the state conference. Two adults were attempting to keep track of 14 teens scattered all over a bustling …

Speed at What Price?

One of the most often cited reasons for using social medial channels to share a district's news is the speed with which messages can be sent. Whether it's Facebook or Twitter, the near-instantaneous distribution of information from a district central office to students, patrons and the community is a huge advancement for school PR professionals.One …

A Comedy of Errors, Text-Message Style

With the constant communication that comes with cell phones, social media and texting, this English major has been mourning the loss of a crucial plot device – in comedies and tragedies alike – miscommunication. Without it, there would be no "Romeo and Juliet" and no "Taming of the Shrew." Worry no more, literature fans! This week …