Keep your social media feeds fresh with crowdsourced content and Buffer

As school PR pros, we understand we can’t cover every good story going on in our districts. The beauty of social media, however, is that everyone is now empowered as a broadcaster, and there are scores of school and district brand ambassadors out there sharing the good stories to their own followers. By tapping into the crowdsourced content created by teachers, PTAs, parents, student groups and alumni, we share their good news to a larger crowd and keep our social media feeds fresh.

When I find crowdsourced content to share, I use a tool called Buffer to queue it to be published at a later time. There are a number of benefits I enjoy by using Buffer:

    • Buffer spreads the content out in a more natural pattern so that you don’t bombard your followers with multiple posts in a few minutes.
    • It allows you to set your content to be published during optimal viewing times, when most of your followers are online. To find out what those times are, use tools like Tweriod or SocialBro for Twitter, and Insights for Facebook.
    • Buffer supports both the native and manual retweets. Retweet with comment doesn’t seem to work, however.
    • If you install the Buffer extension for your Firefox or Chrome browser, Buffer will install a button for you to queue up content straight from the Facebook, Twitter and Tweetdeck websites.


I did a one-week experiment of using only Hootsuite for our social media updates, and I quickly realized how I can’t live without Buffer.

Do you use a similar tool to queue and spread out your social media posts? How do you take advantage of crowdsourced content?

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This entry was posted in Facebook, Social Media, Twitter by Delaina McCormack. Bookmark the permalink.

About Delaina McCormack

I am currently a Communications Specialist with Alexandria City Public Schools in the metro Washington, D.C. area. I earned a degree in graphic design from Arizona State University and immediately began working with the Tempe Union High School District and later the Tempe Elementary School District, where my team earned an NSPRA Gold Medallion. On my third day of work I was introduced to the Arizona School Public Relations Association, where great folks like Gary Aungst, Jim Cummings and many others hooked me to the world of school PR, and it's been my passion ever since. Within my role I like to specialize in digital design, email coding, social media, website content, marketing and sometimes photography. I'm an unabashed geek, social media explorer and school PR advocate.

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